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This domain frankzampa.com had the following in the web page, "Real passion for luxury and creativity." We observed that the webpage stated " Are the representation of a love that will grow and flourish." It also stated " Discover why the clarity our diamonds is exceptional. Are the ultimate symbol of eternal love. Our specialists will help you find the right options to suit your character and style. Is an expression of emotion and elegance. Winner of the prestigious Town and Country Couture Design Awards, this designer represents the expertise of the best Italian craftsmen and goldsmiths. Where to find our shops." The header had wedding rings malta as the highest ranking keyword. It was followed by engagement rings malta, silverware malta, and gifts which isn't as ranked as highly as wedding rings malta. The next words the site used was jewellery. diamonds was also included but will not be understood by search engines.